Here’s your head-start on content marketing
The October 2023 Law Firm Blast
Happy October,
The fall season is here! As you prepare for this busy time of the year, it’s important to still stay consistent with your law firm’s marketing. October 1st is the last quarter of the year - so spend a few minutes this month reviewing your marketing as well as your website and ensure everything is up to date.
This Month’s Highlights
National Estate Planning Awareness Week
How to establish power of attorney
Update/review your Google Business Profile attributes
October Blog Articles
We’ve done most of the work for you. Just fill in the blanks, add any local keywords, update the CTAs, personalize the articles, add a featured image, and add the article to your website or blog.
Social Media Templates
Use these templates for your law firm’s social media. Click on each image to use and download.
We have partnered with Canva to create these templates. To use these templates, you will need to sign up for a free Canva account.
On Canva, you can edit each template by adding your logo, brand colors, fonts, and images.
Social Media Hashtags
Use these hashtags when sharing your marketing content on social media. For best practices, use 3 to 5 hashtags with each post. Make sure to also add your location to at least 1 to 2 hashtags.
#NationalEstatePlanningAwarenessWeek #estateplanning #EstatePlanningAwareness #estateplanningattorney #powerofattorney #trusts #estateplan #elderlaw #estate #assetprotection #trust #willsandtrusts #livingwill #estateplanninglawyer
#lawfirm #lawyer #law #attorney #legal #lawyers #lawyerlife #attorneyatlaw #attorneys #legalservices #lawyering #legaladvice #lawfirms #legalnews #legalhelp #legalupdates #attorneyatlaw #legalservices
Video Content Topics
Checklist: How to update your estate plan
5 reasons why estate planning is important for your future
Tips for establishing a power of attorney
Power of attorney do’s and don’ts
Newsletter Layout
One of the benefits of having a law firm newsletter is that it’s a way to put your front and center and refresh previous clients’ minds, which can lead them to refer you. In this month’s newsletter share;
Something positive or exciting that happened to you this summer - include photos if you can - it’s okay to show personality in your newsletter
Try using a catchy subject line in your newsletter. Here’s an example: Do you have a reliable power of attorney?
National Holidays for October
October 17th - October 23rd: National Estate Planning Awareness Week
October 31st - Halloween
Long-Term Care Planning Month
Google Business Profile
Here are the latest updates from Google to help you improve your Google Business Profile.
Add language assistance attributes (found under the service option attributes).
Check/review all attributes that apply to your law firm
Need help?
If you need help setting up and optimizing your Google Business Profile? Law Firm Blast has provided this free guide to help you get started.
Check out our free resources and blog for more guidance on your monthly marketing content.
If you love our content but don’t have time to do it yourself, we can do it for you!
Contact us today to get started.
Have a BLASTASTIC month!
Kelly R.
Founder, Law Firm Blast